If you’ve looked into eCommerce store options any time in the last few years, you’ve heard of Shopify. With around a quarter of all eCommerce stores now using Shopify, it’s one of the single biggest platforms for online sales. Shopify’s there for a reason — it’s far easier to use…

By Travis Gomez and Richard Parkin Direct Response marketing is an effective, high-speed marketing approach designed to convert visitors into buyers within a single engagement. …

When used correctly, an offer is one of the most effective sales strategies imaginable, vastly improving your conversion rate, while convincing your customer that they’re taking advantage of your business, resulting in increased loyalty and satisfaction. However, not every offer can be successful. In some cases, providing an offer can…

Any business that hasn’t experienced a disaster of some kind just hasn’t been running for long enough. Whether it’s an accident or a miscalculation, things go wrong — problems are every bit as natural as successes. Because of that, knowing how to make the best out of any situation is…

So, you’re running effective, profitable email marketing… But is there something missing? No matter how successful your campaigns are, there are some emails that a shocking number of entrepreneurs overlook for one reason or another — and which can improve just about any email account. In this week’s blog, I’m…

If you haven’t fully mapped out the future of your business, you don’t have a plan — just a rough idea about what you want to happen. Any successful entrepreneur can tell you that will practically never pay off. While you may be able to get from A to B…

Your website’s conversion rate is one of the most important, most changeable, and most overlooked factors for eCommerce success. Even a marginal improvement to your conversion rate can add up to a vast financial improvement every single year. Despite that, most companies spend virtually no time directly working on their…

Reviews are a crucial part of marketing, particularly for online retailers. It’s estimated that 84% of consumers trust online reviews as much as they trust personal recommendations, making review collection an incredibly effective way to improve sales and get those all-important conversions. That said, it’s surprisingly rare for businesses to…

What does your ideal customer look like? It’s a question no business can really afford to overlook. No matter what sector you’re in, there’s almost certainly some demographic that responds better to your marketing. In some cases, those demographics are more or less obvious — expect health-focused foods to perform…